eBay rebrands e-commerce enabler division

A new brand identity now adorns the GSI Commerce business eBay acquired two years ago for $2.4 billion.

Changing the name of GSI Commerce to eBay enterprise is said to better reflect the division’s position as an enterprise commerce partner for retailers and brands, backed by the full capabilities global commerce platform and payments leader eBay. eBay Enterprise is the only company that offers retailers and brands integrated solutions across all touch points of the consumer purchase lifecycle – from demand generation and conversion to fulfillment and customer service, according to Chris Saridakis, president of the division.

“For many leading retailers and brands today, eBay Enterprise is helping to deliver the future of commerce,” Saridakis wrote in a blog post. “We are a partner to more than 1,000 retailers and brands, providing leading commerce technologies, marketing solutions and omnichannel operations capabilities that enabled $4 billion of ecommerce transactions in 2012.”

As technology continues to fuel a commerce revolution and elevate shopper expectations, retailers and brands know they must innovate more rapidly than ever. Doing so will drive engagement and loyalty in a multichannel environment where integrated solutions, new tools and approaches combine to deliver the much discussed seamless experience.

According to Saridakis, eBay Enterprise has a track record of helping clients grow their online businesses faster than the industry, with same-store-sales consistently outperforming ecommerce growth rates.

“We expect that by the end of 2013, more than 30 of our clients will have stores on the eBay Marketplaces platform, creating an additional distribution channel to help grow their businesses,” according to Saridakis. “Also by the end of this year, we expect PayPal coverage to extend to over 90% of our client volume. With great PayPal integrations, our clients are seeing increased conversion at checkout — another way eBay Enterprise helps retailers and brands grow.”

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