Eddie Bauer renews Alliance Data private label card agreement

Bellevue, Wash. – Eddie Bauer has signed a long-term renewal agreement with Alliance Data Systems Corp. to continue providing private label credit card services. Alliance Data will continue to deliver a marketing-driven private label credit card program that recognizes and rewards Eddie Bauer cardholders and complements the reward incentives the Eddie Bauer Friends rewards program offers customers.

Eddie Bauer cardholders earn nearly double the rewards for purchases made with the Eddie Bauer credit card. In addition to points earned on purchases, the credit card program provides cardholders with access to other exclusive offers such as free return shipping, birthday rewards, coupons and special shopping events. Alliance Data will support Eddie Bauer with new card issuance and ongoing customer lifecycle marketing programs designed to drive brand engagement and repeat purchases.

"We consider the Eddie Bauer Credit Card to be a key component of our brand value proposition, and we place a high degree of importance on the relationship we have with our cardholders," said Adam Diamond, senior VP, marketing for Eddie Bauer. "Alliance Data is a recognized industry leader with deep roots in retail, and we're highly confident they will continue to extend the Eddie Bauer brand experience and deliver superior service to our cardholders."


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