SAN FRANCISCO – Brick-and-mortar customer analytics provider Euclid is introducing Euclid Express, a free analytics solution that provides retailers with insights into customer behavior and store performance. Using existing Wi-Fi, Euclid allows retailers to assess the offline impact of marketing activities, identify trends in store performance, and improve the overall shopping experience.
“Today’s businesses are talking about creating a multi-channel experience and tying the online and offline,” said Euclid CEO Will Smith. “However, a huge data gap still exists in the offline world. Retailers lack even the basic information to understand customer behavior in their stores. They need to go beyond analyzing transactions and basic door counts to create better customer experiences and improve store performance. Euclid Express provides access to these fundamental insights, making it free and easy to do smarter business.”