Executive changes at Vera Bradley

Vera Bradley has restructured its executive team and promoted key figures, effective immediately.

"We have a lot of talent and experience within our company, and these promotions and realignments will help position us for the future. I am confident that we are in the process of assembling the right team to achieve our long-term goals, drawing from both our own leadership team and attracting new talent to the organization," said CEO Robert Wallstrom.

Kevin J. Sierks has been promoted to EVP, CFO. He has nearly 20 years of accounting experience in both public accounting and with publicly held companies. He joined Vera Bradley in 2011 as VP, controller and chief accounting officer and was appointed interim CFO in January 2013. In the 10 years prior to joining the company, Sierks worked in the medical device industry in finance and accounting positions of increasing responsibility, including VP and corporate controller of Biomet and director of accounting and U.S. Shared Services at Boston Scientific Corporation. He is a Certified Public Accountant and served a variety of public companies during a seven-year period at Deloitte. Sierks earned his B.S. degree in accounting from Indiana University.

C. Roddy Mann has been named EVP, strategy and operations. Mann joined the company in 2006 as VP, strategic initiatives; was named VP of strategy, sales, and marketing in 2007; and was promoted to EVP, strategy and business development in 2010. Prior to joining the company, he was a consultant with LakeWest Group and served a number of companies, including Vera Bradley, in the areas of marketing, information technology, operations management and strategy. In his new role, Mann will oversee information technology and operations, along with company's strategic initiatives. Mann received a B.A. degree from the University of North Carolina and a MBA from the University of Minnesota.

Pamela Sours has been promoted to SVP, operations. Sours joined Vera Bradley in 2005 as VP, manufacturing and global quality. She has more than 20 years of operations and supply chain management experience in a variety of industries. Sours has an associates of applied science degree in electrical engineering technology and a B.S. degree in organizational leadership and supervision, both from Purdue University, and a master’s of business administration from Indiana Wesleyan University. She is a Certified Supply Chain Professional of global supply chain management.

Anastacia ("Stacy") S. Knapper has been promoted to SVP, general counsel and corporate secretary. Knapper joined the company in 2011 as VP, general counsel and corporate secretary. Prior to Vera Bradley, she served as VP, general counsel and corporate secretary of both CTS Corporation and Haynes International and was a senior associate with Ice Miller LLP prior to that. Knapper earned her B.S. degree in literature and film from the University of Kent and her J.D. from the University of Notre Dame.

At the beginning of the year, the company announced that it had named Sue Fuller SVP, chief merchandising officer. She joined the company with more than 15 years of merchandising experience with several brands and retailers including Polo Ralph Lauren, Land's End, L.L. Bean, Kohl's Department Stores and Carhartt Global Brand.


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