Expansion-minded rue21 opens its 1,000th store

Warrendale, Pa. -- Rue21 on Thursday celebrated the opening of its 1,000th store. Located in the Enid Crossing Shopping Center in Enid, Okla., the location is one of the company's new rueGuy format stores and features an expanded assortment of young men's apparel and accessories in addition to the girls' apparel, jewelry, footwear and beauty product.

“This was a pivotal year for our Company: we launched our online website, introduced our new rueGuy store format, and transitioned from a publicly held to a privately owned company. We are looking forward to continuing our store expansion strategy and developing our brand as we grow past the one-thousand-store mark," stated Bob Fisch, rue21's president and CEO.

Rue21 has opened over 100 stores each year since going public in 2009. The retailer anticipates growing to more than 1,700 stores in the continental United States

"Our real estate model gives us the opportunity to open successfully in strip centers, regional malls and outlet centers in small or midsized communities where there are few teen specialty apparel retailers," said Bob Thomson, senior VP of real estate for rue21.


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