Columbus, Ohio – A subsidiary of Express Inc. has entered into a franchise agreement with Edcon Group, a retail franchise operator in South Africa, to bring the Express brand to South Africa. The Express brand is expected to launch as a store-in-store concept at select Edgars department stores by the end of 2014 with standalone Express store locations to open in 2015.
Express has identified international expansion as one of the company's four pillars of growth and a significant long-term revenue opportunity for the company.
"We are thrilled that the Express brand is going to be in South Africa, representing an exciting next step in our international expansion strategy,” said Michael Weiss, chairman and CEO of Express. “It's a terrific market in terms of having a customer base our brand should resonate with. We are grateful to be working with Edcon to make it happen."