New York -- Express Inc. is opening its largest location in Times Square, N.Y. on March 25. The Times Square store is located in the landmark I. Miller building distinguished by its marbled frame and statues of iconic actresses including Marilyn Miller and Mary Pickford.
With more than 28,000 sq. ft., the location features imagery boxes, LED walls and screens, interactive iPads, mobile points-of-sale, and on-site charging stations to enhance the shopping experience.
Divided into three levels of women's and men's collections, the store marks the brand's grandest location to-date with a design concept that elevates the brand's current high-fashion runway layout. Design elements include French limestone floors, white brick walls, Carrera marble fixtures, crystal chandeliers, glass vitrines housing noteworthy trends and two expansive escalators to transport visitors among the three floors.
"It's Express on steroids," said Michael Weiss, the chairman and CEO of Express. "This is an elevated presentation where the homes for each category are much more defined. Our billboard, with 9,000 sq. ft. of LED, is the biggest and highest-definition billboard in the whole of Times Square. You know nobody whispers in Times Square; they shout. And if you're going to shout, you'd better be the loudest."