Express takes catwalk to NYC sidewalk

New York -- Express staged a fashion show on Friday in New York City's Times Square, providing the specialty retailer with a promotional platform to preview upcoming collections.

Male and female models showed off the retailer's Holiday 2013 collection, which is not scheduled to hit stores for a few months yet, as part of an ad campaign shoot.

"The Holiday 2013 collection is really about a lot of sparkle, shine, glamour and obviously New York City," said Express president David Kornberg.

Leading up to the show, the public was encouraged to take and share pictures of life in the city using the hashtag #EXPCityLife. Curated photos were then printed with a special offer on the back and distributed to people who attended the runway show.

 

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