Revenue optimization services provider Extraprise is rebranding as QuickPivot and launching a new real-time, cross-channel marketing platform to support lifecycle marketing.
The new QuickPivot platform enables marketers to derive customer insight, listen to brand interactions and then adapt campaigns with highly optimized messages and offers to create seamless buying experiences.
Optimized by recently acquired technology from SaaS provider SmartSource, the QuickPivot cross-channel campaign offering ensures that the right content lands wherever the customer happens to be. It supports a multitude of devices and channels such as email, mobile, web, social and print, all in real time.
The company will combine its platform with a complete range of database, analytical and reporting services that optimize and measure campaign effectiveness in real time at every stage across campaigns, channels and geographies.