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Facebook eases promotional contests

Menlo Park, Calif. – Facebook has released a new update designed to help make brand promotion through contests easier to handle. Brands can now create a contest and control it through their Facebook business page timelines.

However, personal profile timelines cannot be used to back up a brand promotion contest. Facebook has removed the requirement that promotions on Facebook may only be administered within apps. With the change, promotions may now be administered on page timelines and in apps on Facebook, but not on personal timelines.

As a result, business pages can now collect entries by having users post on the page or comment/like a page post, as well as collect entries by having users message the page. Facebook has also updated its page terms to prohibit pages from tagging or encouraging people to tag themselves in content that they are not actually depicted in.

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