Facebook introduces ‘save’ feature

Menlo Park, Calif. – Facebook is introducing a new “save” feature that allows users to save items they find on Facebook to check out later when they have more time. Users can save items like links, places, movies, TV and music.

Only the user can see the items they save unless they choose to share them with friends. Users can view the items they saved at any time by going to their saved items in the “More” tab on mobile or by clicking the link on the left hand side of Facebook on the Web. The saved items list is organized by category and users can swipe right on each item to share it with friends or move it into their archive list. Reminders will periodically appear in users’ news feeds.

Facebook will make save available on iOS, Android and Web in the next few days. While this feature will not have the same benefit as the “Buy” call-to-action button on ads and page posts to purchase a product directly from a business, without leaving Facebook, that is currently being tested, it will give consumers another chance to look at retail-related posts that they may not have time to view.

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