Facebook, RB partner for direct-to-consumer sales

Parsippany, N.J. - Facebook and RB, a provider of health and hygiene products, have entered into a multi-year, nine-figure global partnership. The two companies have committed to integrating members of their global sales, marketing and creative teams to connect RB brands like Lysol, Mucinex, MegaRed and Air Wick with consumers on Facebook.

Rapid expansion of the relationship is planned during the next three years. Facebook and RB dedicated teams will work together initially in the U.S., UK, Canada, Italy, Brazil, India and Australia. In addition, RB and Facebook will hold joint recruiting events at key universities and have committed to investing in bringing in the best talent for both companies.

“In 2013, we laid the ground work,” said Carolyn Everson, VP of global marketing solutions at Facebook. “This year, we are implementing a radical new way of working together. And, by 2015, we will have uncovered even more innovative ways of driving our businesses together."

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