Fairway Market has launched a new mobile app designed to provide an enriched experience for its shoppers who love to cook. It is available on the iPhone App Store, and can be downloaded in any Fairway location since the stores all offer free Wi-Fi.
App users can create individual food profiles by choosing dietary preferences, and then explore beautifully photographed products along with step-by-step gourmet recipes curated by Fairway experts.
"Our new mobile app brings the best of Fairway to our customers' fingertips," said Arthur Tisi, CIO of Fairway Market. "I'm excited to be a part of the great team that designed and developed an innovative app that enhances our customers' foodie knowledge and helps them to better plan and cook delicious meals."
As mobile customers, users can have access to exclusive offers only available on the iPhone app. By filling out the app profile, users are provided with a unique personal barcode that can be scanned at checkout to redeem offers.