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Fancy Feast launches Pinterest contest

St. Louis – Fancy Feast Gourmet Cat Food is launching a Pinterest sweepstakes called “Cheese Affair Pin to Win.” The contest, promoting the company’s new line of cheddar cheese-flavored products, offers cheese-themed prizes including a trip to New York to attend an event hosted by cheese expert and author Liz Thorpe. Consumers are eligible to win prizes by pinning certain cheese-themed images from Fancy Feast on their Pinterest boards during certain time periods through Aug. 11.

“Cheese is more than an ingredient. It has the power to unite people and their cats,” said Thorpe. “I am thrilled to be able to share my passion and knowledge of cheese to help bring people and cats together to celebrate mealtime in fun new ways.”