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FarmaCorp selects Revionics price optimization

La Paz, Bolivia - Bolivian drugstore chain FarmaCorp S.A., has entered into a five-year agreement for Revionics Price Optimization with Revionics Inc. FarmaCorp was searching for a price optimization solution and a partner that would help analyze customer demand and shopping preferences.

After a comprehensive industry search, FarmaCorp said it chose Revionics’ solution due to its transparent science, ease of use, self-learning demand models and proven ROI with other retailers. Putting a price optimization system into practice is expected to improve the company’s sales and profit margins while supporting the company’s rapid growth plans in a highly competitive market.

“Implementing Revionics Price Optimization ensures our customers enjoy the optimal competitive pricing and value,” said Andres Valdivieso, FarmaCorp CIO. “After considering several vendors’ solutions we determined Revionics had the industry’s most superior product that would enable us to maintain our leadership in the market.”

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