Fashion’s Night Out countdown begins; Target set to unveil Missoni pop-up

New York City -- The third annual Fashion’s Night Out -- created by Vogue editor Anna Wintour -- is set to kick off on Thursday, Sept. 8, at 6 p.m. Although the shopping extravaganza has spread to more than 100 U.S. cities as well as select cities abroad, its nexus remains in New York City. More than 1,000 Big Apple merchants and designers are participating in the event, which is the kickoff to the city’s Fashion Week industry gathering.

Big Apple retailers of all sizes are enticing shoppers with special promotions, giveaways, makeovers and designer and celebrity appearances. But the retailer attracting the most attention is Target, which is due to open its hotly-awaited Missoni for Target pop-up store on Thursday. The exclusive Missoni collection, which features 400 pieces, will debut in Target stores on Sept. 13, and be available through Oct. 22. It is the retailer’s largest limited-time designed collection to date.

The Manhattan pop-up is part of the chain’s elaborate Missoni marketing campaign, which also features a 25-ft. tall, doll/mannequin called “Little Marina” dressed in Missoni for Target threads and holding a giant smartphone. The doll, which started blogging a few weeks ago, is scheduled to make appearances all over the city during Fashion Week, and will be tweeting her location as she moves around venues (@MarinaWithStyle). Consumers can also text her at +1-917-409-7437. Rumor has it she will text right back.

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