Beloit, Wis. – FatWallet.com is launching its 2013 annual Black Friday Deal Finder online tool and mobile app. The Deal Finder is already featuring multiple Thanksgiving and Black Friday ads from top stores, including Macy's, Radio Shack, Lowe's and Target.
New and improved features to this year's Black Friday Deal Finder include:
- Deal Comparisons: Shoppers will see the Black Friday sale price, the current price and competitor pricing (when available), allowing options to buy it early or add to favorites and wait for Black Friday.
- FatWallet Checkout: Black Friday shoppers can now make 2twoclick purchases directly FatWallet and avoid using multiple retailer shopping carts. One click begins checkout and another click completes the purchase, confirming the after-tax price, shipping charges and cash back (when available).
- Advanced Filtering: Enhanced for faster searches and more streamlined user experience, shoppers can also save and revisit any filter setting.
- Trending Deals: Shoppers can quickly scan the days "top trending deals", or view "just added" and "most popular" deals with a single click.
"With the short December shopping season this year, we expect retailers to be more aggressive in November with increased early sales opportunities," said FatWallet president Ryan Washatka. "Our Black Friday Deal Finder is optimized to be a true one-stop resource throughout the holiday season, helping early shoppers compare all the advertised deals to find the best savings possible."