Federated Plans to Keep Some Marshall Field’s Traditions

Chicago, Federated Department Stores Inc. plans to remove the Marshall Field’s name from its downtown Chicago store and rename it Macy’s at State Street—but some of the traditions will live on, the company said. Federated, which is converting all 61 Marshall Field's stores scattered across eight Midwestern states to the Macy's nameplate in September, said it would honor Marshall Field's traditions after people complained about the possibility of losing a piece of history. Among those traditions are meeting under the Field's clock and carrying the retailer’s classic green tote bags. The company, however, also hopes to return Frango Mint production to the city on a lengthy list of planned changes. Other new changes include new brands, refurbishments to the store's interior and exterior, and a fresh-foods market concept still being developed for the lower level.

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