Fendi, New York City

The Italian luxury brand Fendi gets social in Manhattan’s SoHo neighborhood, opening a pop-up whose brick walls are adorned with neon hash tag signs.   


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The 630-sq.-ft. shop, dubbed #fendisoho, combines sophisticated touches — leather and velvet — with a playful, arcade-themed décor that includes custom vending machines, where products dangle from mechanical claws.   

Open through Dec. 31, Fendi’s SoHo outpost will change themes monthly, and include limited edition items. The first collection is devoted to accessories, or what Fendi calls “must-have mini-icons.”


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