Atlanta -- FineLine Technologies and Scanbuy announced a broad and comprehensive agreement that will enable retailers to easily implement a QR Code, Microsoft Tag, and/or an NFC mobile-enhanced packaging solution across their global supply chains, and directly into the hands of shoppers.
The integrated solution from FineLine and Scanbuy provides a unique in-store merchandising service enabling retailers for the first time to have their own customized mobile codes applied at the point of product manufacturing. Equally important, it enables retailers to leverage customer engagement opportunities that codes on product make possible. The comprehensive service provides everything retailers need to rapidly implement their own store branded QR/NFC product marketing programs including mobile microsite design, product and shelf labeling, a vendor compliance program to manage all content and integratable analytics.
Mobile codes and NFC triggers can be used by retailers to deliver mobile content such as accessory ideas, promotional videos, cross promotions or product information, and much more — all aimed to shorten the sales cycle and drive brand engagement.
“With easy implementation across any number of products and suppliers, retailers can take advantage of mobile-enhanced product packaging to engage with shoppers in real-time,” said George Hoffman, CEO, FineLine Technologies. “This is an important element in a retailer’s strategy to provide their own store-branded mobile content to shoppers and fully realize their omnichannel marketing objectives.”
Using its turn-key FastTrak web solution which provides five billion ticket/labels to over 15,000 global retail vendors, FineLine can now empower leading retailers to integrate mobile engagement technology into their product packaging at the manufacturing source.
“Through our collaboration with FineLine, retailers can now use our SmartCode technology to not only create smarter retail experiences by dynamically delivering compelling and timely content to shoppers,” said Mike Wehrs, president and CEO of Scanbuy. “But they can also create new opportunities, build brand loyalty and continue to nurture the customer lifecycle.”