SOUTHPORT, Conn. — Sturm, Ruger & Company, a firearms manufacturer, announced that the company has been named Vendor of the Year by Cabela’s.
“This is an exceptional honor considering the many world-class vendors that contribute to the success of Cabela’s," said Shawn Leska, Ruger director of sales. "This award also validates our ongoing efforts in new product design, improved manufacturing processes, enhanced marketing communication and expanded Distributor and Retailer programs, all of which contribute to Ruger’s success,” he continued.
Roger Verhulst, Cabela’s SVP merchandising, noted that it was a team effort by Ruger and Lipsey’s that earned the special recognition. “We have many vendor partners, but the Lipsey’s/Ruger team stands out as a key partnership,” said Verhulst. “Ruger and Lipsey’s have long term vision, great communication, offer new and exclusive products and help create a strategy to market together. We have a strong relationship with Lipsey’s and Ruger and they are doing the right things to contribute to success,” Verhulst concluded.