Hoffman Estates, Ill. – Sears Holdings will integrate the Netpulse One digital platform into its FitStudio by Sears online fitness offering.
FitStudio by Sears is an online community providing resources such as exercise programs, video workouts, and expert advice. NetpulseOne will enable FitStudio to deliver an enhanced customer experience by providing the ability to connect to fitness equipment, mobile apps and personal fitness devices as well allowing FitStudio members to set goals and participate in challenges and events.
The NetpulseOne platform will provide FitStudio community members with new tools to track their fitness and nutrition with third-party apps and devices like FitBit, MapMyFitness, BodyMedia, and MyFitnessPal. In additionally, Netpulse's xID identity system is integrated in many treadmills and other fitness equipment so customers can sync and track fitness activity from their Sears-purchased fitness equipment as well as the equipment in their local fitness center.
"NetpulseOne services will help motivate FitStudio members by providing them the ability to create and track fitness goals, join local and national challenges, and recognize accomplishments," said Chris Westall, GM /director, e-commerce experience at Sears Holdings. "We are excited to be working with Netpulse and look forward to continuing to expand the integration of our use of the platform to engage members with our brand and connect to other services like our Shop Your Way rewards platform."