Chicago -- General Growth Properties said that its Oakbrook Center property in Chicago has welcomed Fixtures Living, an experiential showroom concept based in San Diego.
The Oakbrook Center store is the company’s first outside of California. It is slated to open in spring 2014 and will be Fixtures Living's fifth overall and the second one situated within a luxury retail center – the other being Glendale (Calif.) Galleria.
Based upon the store's award-winning Costa Mesa showroom, the 30,762-sq.-ft. Oakbrook store will provide a signature "try before you buy" experience now synonymous with the Fixtures Living brand. Shoppers will be encouraged to test-drive products in fully-functional vignettes equipped with live cooktops, ovens, refrigerators and grills, as well as working showers, sinks and baths.
Unique store features include full-immersion expos such as a spa-inspired "Sanctuary", a backyard-style "Patio" replete with working grills, and a live demo kitchen known as "Bridget's.”