Los Angeles -- Shopping center owner Caruso Affiliated said Monday that it has launched a new parking technology, FlashPark, at The Grove retail and lifestyle destination in Los Angeles.
The technology allows smartphone users two free hours of parking and eliminates paper tickets and cash.
FlashPark, developed by Caruso with efforts led by Matthew Stoehr, senior VP information technology, was created by using the latest Microsoft and mobile technologies. It is incorporated into the existing Grove app that launched in 2012, and offers the opportunity for guests to add funds to a FlashPark account (in specified stored value amounts) prior to their visit. Once guests arrive, they can scan a code on their phone as they enter and exit the parking structure, and the parking fee will be debited from their account.
Participants will have the ability to automatically reload their account as the balance reaches a predetermined level. Guests will see their account balance displayed when using FlashPark at any entrance or exit parking machine.
“The FlashPark platform will differentiate the onsite experience and offer the next phase of unparalleled services to our guests,” said Paul J. Kurzawa, COO, Caruso. “We look forward to expanding FlashPark to other Caruso Affiliated properties down the road.”