Salisbury, N.C. -- Delhaize America banner Food Lion has unveiled a new shopping experience for customers in 31 stores in the greater Wilmington, North Carolina, market, and has announced plans to remodel 45 stores in Greenville as part of the grocery’s "Easy, Fresh and Affordable…You Can Count on Food Lion Every Day" strategy.
"Since announcing our new strategy, we've been doing a lot across the Food Lion chain to create positive change,” said Beth Newlands Campbell, president of Food Lion. “We're proud to continue that momentum by launching the first market of enhanced stores that bring all the elements of our new strategy to life to make shopping easier for customers."
The remodeled stores have added new assortments, set off by new yellow signage, and have improved checkout technology to speed transaction time. Larger display screens allow customers to see items and prices as they're scanned and the chain has added more associates to bag groceries for customers.
Food Lion will continue to roll out storewide enhancements in markets over time.