Foodland implements mobile shopping app

Honolulu -- Foodland Super Market Ltd recently launched a new mobile app for both iPhone and Android. The app, built in partnership with mobile commerce provider DoubleBeam, debuted on Jan. 29 and has more than 19,000 downloads in the first three weeks.

The Foodland app was designed to make the grocery shopping experience more convenient and save customers time and money. Foodland customers can load their Maika`i loyalty cards to their mobile devices, view their Maika`i point balances and track their progress toward earning My

Rewards certificates for free product, grocery discount, or HawaiianMiles.

In addition, customers can create personal shopping lists by adding items directly from Foodland's weekly ads, scanning product barcodes, or just by typing it in. Using the store locator feature, customers can find the nearest Foodland location and identify which stores are open based on the current time.

"Foodland has had a long tradition of finding innovative ways to deliver great value and service to our customers,” said Cheyne Manalo, Foodland's director of web & online programs.

“Acknowledging that our customers are quickly adopting technology into their daily lives presented us with a great opportunity to further engage with them and build upon providing excellent customer service. “In working with DoubleBeam we were able to quickly bring to market a unique mobile app that reflects who we are as a company and enhances our customers' shopping experiences."

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