Foot Locker introduces Eastbay Performance Zone at Champs Sports

New York - Foot Locker Inc. is introducing Eastbay Performance Zone at Champs Sports. The new shop-in-shop destination brings together direct-to-customer athletic apparel retailer Eastbay and Champs Sports.  

Champs Sports is dedicating approximately 150 sq. ft. in select stores for the Eastbay Performance Zone, where customers can access the full range of Eastbay's product. The Eastbay Performance Zone will empower customers at Champs Sports to view and sample the best seasonal product: rotating football, baseball, will feature a 4-ft. touch-screen display through which the most premium of Eastbay's inventory can be shopped and purchased. Customers can also browse the entire product database available at Eastbay on a computer set up in the Zone.

"The Eastbay brand has a powerful connection with the elite high school athlete," said Dowe S. Tillema, president and CEO of "A very high percentage of professional athletes across many sports cite Eastbay as an important destination for the gear that enabled them to become the best they could be as they competed in high school and college."

The first four Champs Sports stores to feature the Eastbay Performance Zone will be located in St. Petersburg, Florida; Minneapolis; Milwaukee; and Sacramento, California, beginning in June. Both Eastbay and Champs Sports are part of Foot Locker Inc.

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