Foot Locker takes Six.02 to the digital arena

Foot Locker has unveiled, an e-retail extension of its Six:02 stores aimed at women.

In addition to offering a full assortment of women’s athletic apparel and products, the site features a Get Fit Guide, a custom online tool to lead customers through the product offerings to find the perfect fit, style, and product based on preferred workout activity and body shape.

Launched in 2012, Six:02 stores offer women a broad choice of athletic brands. The stores feature dedicated fit zones and fitting lounge areas. To date, Six:02 has opened stores in Stamford Town Center (Stamford, Conn.), North Star Mall (San Antonio, Texas), Willowbrook Mall (Wayne, N.J.), Brandon Town Center (Brandon, Fla.) and Florida Mall (Orlando, Fla). Two additional stores are scheduled to open by the end of the year.

"Six:02 has been well-received in the local communities where we have opened stores," said Natalie Ellis, VP, GM, Six:02. "We are excited to now offer, so that women across the country can experience the brand and find premium fitness and athletic gear that fits her personality, versatility and individual style."



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