Former Adidas exec named CEO at 2XU

CARLSBAD, Calif. — 2XU, a manufacturer of high performance athletic apparel, has named Kevin Roberts CEO of the company. 

"2XU represents the pursuit of an incredible global business opportunity," said Roberts. "I greatly value the entrepreneurial culture of the brand and will continue to foster it moving forward."

As CEO, Roberts will further build on the 2XU tenets laid down at the company's founding in 2005 -- engineering innovative performance products distinctly more technical and intelligent in design against their competitors in the global sports apparel industry. 

After an early career rising through the ranks in retail and wholesale sales including roles at Asics and Nestle, Roberts joined rugby apparel brand Canterbury, and lead it back to profitability as general manager in the early 2000s. At age 30, Roberts was appointed managing director of Adidas Australia. Roberts ultimately rose to the position of SVP within Adidas' Sports Performance Division and was responsible for 9 billion dollars in global revenue.



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