Former Blue Nile exec joins fast-growing omnichannel beauty brand Julep

Omnichannel beauty brand Julep has tapped former Blue Nile executive Dwight Gaston as chief delivery officer. In his new role, Gaston will oversee Julep's operations, customer service, fulfillment and product development teams to ensure efficient delivery of products to its customers.

The company develops more than 300 new products each year for its Maven subscribers and e-commerce customers, and shipments are growing exponentially, it said.

Gaston has more than 20 years of experience in the e-commerce and technology industries. He spent 15 years at online jewelry retailer Blue Nile in executive roles, most recently as SVP of operations. He previously served as VP of operations and director of fulfillment operations. Earlier in his career, Gaston was a consultant with Bain & Company. He holds a BA in economics from Rice University and an MBA from Harvard University.

"After two decades in the e-commerce industry, I can honestly say I've never seen a more innovative consumer retail company than Julep," said Gaston. "Julep customers are fanatical about the brand, and the company uses social and mobile to connect with this passionate community to find out exactly which products resonate and which don't.  Julep is on a tear and I'm excited to join the company to help build a distribution network that can scale with this tremendous growth."

"Julep is the first 'full-stack' beauty company, controlling every stage of the customer experience from product ideation, to testing and feedback, to manufacturing, and fulfillment and delivery," said Jane Park, CEO and founder of Julep. "Operations and fulfillment are such a critical part of enabling the kind of unique customer experience we are creating, so Dwight's deep experience in building large-scale e-commerce infrastructure will be incredibly important as we continue our rapid growth trajectory."



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