Former CVS CMO to head Edible Arrangements International

Robert Price, former SVP and CMO for CVS, has been named president of Edible Arrangements International.

The operator of more than 1,100 stores worldwide is looking to Price to help significantly grow the brand's global presence.

"This is an incredibly exciting time for Edible Arrangements as we embark on an era that promises unique new opportunities for dramatic growth," said founder and CEO Tariq Farid. "A lot of our focus over the past year has been on putting the pieces in place that will allow us to take full advantage of these new opportunities. The addition of Rob, with his experience and expertise, significantly enhances the talented leadership team we now have."

At CVS/pharmacy, Price led all marketing, advertising, sales promotion, e-commerce, customer insights, store design and customer loyalty programs for the 7,400-store pharmacy chain.

"This is a tremendous opportunity," Price said. "Edible Arrangements is a company with an impressive record of innovation, dedicated franchisees and world-class technology. I am excited to work with Tariq and the Edible Arrangements team to help the company reach its full potential."

Prior to CVS/pharmacy, Price's held positions with Wawa Food Markets; H-E-B Grocery Stores; Imasco Limited (the former parent company of Hardees and Roy Rogers Restaurants); and The Monitor Company, a strategy consulting firm. Price graduated from Cornell University with a BS in applied economics and earned an MBA from the Harvard Business School where he was a Baker scholar. He is also a member of the 2012 class of Henry Crown Fellows at the Aspen Institute.



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