Former ESPN head joins Under Armour board

Under Armour’s newest board member is former ESPN president George Bondenheimer.
"We are excited to have George Bodenheimer joining our board," Under Armour CEO and chairman Kevin Plank said "His pioneering vision and his experience building and leading a global sports media brand will bring important perspective and expertise to our company as we continue to expand the UA brand globally."
Bondenheimer was president of ESPN for 14 years before becoming its executive chairman in 2012. He retired from the sports company in May after some 33 years with ESPN in one capacity or another. Before becoming president he worked on the business’ sales and marketing operations.


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