Former Nielsen exec joins Crossmark

Plano, Texas — Crossmark, a leading sales and marketing services company, has appointed Jim Rose as president of marketing services. 

The company sees the addition of Rose to its leadership team as a significant step toward bolstering its strong position and expertise in marketing services.

“We are excited to have Jim join our team to lead the further development and integration of marketing services that deliver value and growth for our clients,” said CEO Joe Crafton.

Crossmark drives profitable brand growth for clients through its portfolio of marketing services that include in-store events, experiential marketing, shopper marketing, consumer engagement and field intelligence. Rose will oversee these services and is charged with expanding capabilities to benefit the company’s business partners.

Rose has deep experience in creating strategies and ROI-driven solutions that drive brand activation and consumer engagement. This includes specialized expertise in the areas of data analytics, insights, shopper engagement and experiential marketing, as well as digital and social media.

Prior to joining Crossmark, Rose was chairman and CEO of Mosaic Sales Solutions based in Irving, Texas, where he significantly grew the business by implementing value-added solutions for clients. He also held leadership positions at the Nielsen Company both in the U.S. and Europe, and MPG (Media Planning Group, part of Havas Worldwide — a global advertising and communications company). In addition, Rose led QXLricardo, a large publically traded e-commerce and digital company headquartered in London. He began his career as a consultant at Deloitte based in Chicago and received an MBA from the Kellogg School of Management at Northwestern University. 

“Jim is the right person to lead the continued expansion and effectiveness of marketing services at Crossmark,” added Crafton. “He brings an exceptional track record of client success stories and a wealth of practical knowledge, as well as strong leadership and an innovative vision for the future, for us and our clients.”

Crossmark specializes in the areas of headquarter sales, retail merchandising, retailer solutions, in-store events, experiential marketing, shopper marketing, consumer engagement, in-store data collection and field intelligence, retail analytics and retail technology solutions. Headquartered in Plano, Texas, the company counts with more than 34,000 employees worldwide and has 47 offices throughout the U.S., Canada, Mexico, Australia and New Zealand.

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