Subscription billing management company Recurly has appointed Renato Mascardo, former VP of engineering at Rosetta Stone, as its new chief technology officer.
“We are delighted to have Renato join our leadership team,” said Dan Burkhart, CEO for Recurly. “He brings a passion software innovation and a pride in world-class execution which is exciting for a company at our stage of growth.”
While at Atari and Rosetta Stone, Mascardo observed how mobile, SaaS and cloud technologies were driving the need for new approaches to managing subscription-based revenue models made possible by these technologies.
“Online subscription-based businesses — from gaming companies and software providers to digital media services and box-of-the-month vendors — are booming around the globe,” Mascardo said. “It is an exciting opportunity to help Recurly prepare for the next stage of its evolution by building the technology systems and teams that will better equip a new generation of subscription-based businesses to thrive.”
According to Recurly, its service enables companies to quickly create an online catalog of offerings and automate the entire billing cycle, from payments, upgrades, and downgrades to the management of credit card errors and declines and customer communications.