West Elm will be opening its first Fort Worth location in rebranded urban retail development in the town’s Cultural District.
Heretofore known as West 7th, The Woodmont Company decided to call upon a more colorfully named street in the neighborhood to rebrand the shopping and entertainment district as Crockett Row at West 7th.
“The Crockett Row brand will better distinguish the property’s popular restaurants, stores, and events to continue to attract visitors,” said Woodmont senior VP Peter Jacobsen.
In April, West Elm signed a lease for a 10,502-sq.-ft. space that will feature a selection of Texas-based creators of furniture and décor as part of its west elm LOCAL program. Woodmont has also recently signedThe Common Desk, a co-working space, and C.H. Robinson, to office spaces.
Crockett Row at West 7th will begin seeding its new name locally with a series of events including a Blues Brunch in July and a Local Filmmakers’ Festival with Film Fort Worth in October.
The property is managed by Vestar.