Francesca’s Holdings’ CFO fired in social media flap

Houston -- Francesca's Holdings Corp. fired its CFO Gene Morphis after an internal investigation found that he had “improperly” communicated company information through social media. The company said it began an investigation after discovering his activity on May 11.

"We are disappointed by this situation but we expect our executives to comply with all company policies. We acted immediately on Friday afternoon when we first became aware of the matter and have moved swiftly to replace Mr. Morphis based on the findings of the investigation,” chairman Greg Brennerman said in a statement.

The specialty retailer named comptroller and VP accounting Cynthia Thomassee as an interim CFO while it searches for a permanent replacement.

Morphis had served as the company's finance chief since October 2010.

According to a report by, Morphis had a public Facebook account on which he often posted about his duties as Francesca’s CFO.

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