Fred Segal to debut ‘lifestyle center’ in Tokyo

New York -- Fred Segal will unveil its first “international lifestyle center” concept in spring 2015, in Tokyo. The format will feature a collection of stores in three buildings in a converted railway site at 13 Daikanyama-cho Shibuya-ku, Tokyo. It will be Fred Segal’s first location outside the United States.

“The original Fred Segal stores in LA have always appealed to the Japanese consumer who has an appreciation for cutting-edge style and Southern California culture,” said Paul Blum, CEO of Fred Segal. “Tokyo is absolutely the right market for us to launch Fred Segal’s first international location and the innovative Daikanyama site will do a great job of reflecting our brand’s sensibility.”

Fred Segal Daikanyama will sell luxury men’s and women’s apparel and accessories, as well as home and lifestyle categories, from local and international emerging and up-and-coming brands along with Fred Segal-branded merchandise. Reflecting the company’s Southern California culture, it will also feature a café, spa and other luxury services.

The Tokyo debut will be followed by several additional retail locations in other key Japanese cities, in the form of flagship stores, lifestyle centers and branded boutiques within high-end department stores.

The store is the first in a long-term partnership between Sandow, owner of Fred Segal, and Mark Styler Co. Ltd. to launch Fred Segal throughout Japan.
“We’re pleased to be working with our partner Mark Styler, who has deep experience in the Japanese fashion and retail market and truly understands the Fred Segal brand,” Blum said.

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