Fry announces launch of new website for Hannaford

Ann Arbor, Mich. Fry, a wholly owned subsidiary of Micros Systems, a leading e-commerce solutions provider, announced the launch of a newly designed website for Hannaford Supermarkets.

Fry built and designed the new to be an interactive shopping experience. Customers can use the site to send shopping lists to their mobile devices, create profiles to alert them of allergens in products, print store and manufacturer coupons, and order cakes and deli platters to be picked up in-store.

Additionally, shoppers can conveniently interact with the weekly sales flyer and recipes sections by adding products and ingredients from those pages directly to their shopping lists.

“It was our goal to enhance and simplify the user experience on our website and to allow customers to have a richer and more personalized shopping experience," said Mark Bradeen, manager of promotions and online loyalty marketing for Hannaford, Scarborough, Maine, which operates 176 stores in New England. “The new site is both a shopping destination and an innovative extension of our stores.”

Fry built the site on its Open Commerce Platform, a solution that provides retailers with the tools to expand their online business. Fry also designed the site to capture the brand and provide an exemplary user experience.

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