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Frye Co. to open Manhattan flagship

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New York City The Frye Co., billed as the nation’s oldest continuously operating shoe company and benchcrafted leather goods retailer, will open its first U.S. flagship, in Manhattan’s SoHo area, in summer 2011.

New York City-based AvroKO will partner with Frye on the design and architecture. Richter+Ratner will oversee construction.

The 6,000-sq.-ft. store will offer a range of Frye’s products, including boots and shoes for women, men and children, along with handbags, accessories and other leather goods.

“This store will provide us an environment to properly show the breadth of our approach to creating handcrafted leather products in the Frye design ethics,” said Larry Tarica, president and COO of Jimlar, parent company of Frye.

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