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Frye Co. to unveil Boston flagship

Boston -- Boot and leather goods manufacturer Frye Co. will open its second U.S. retail location – on Newbury St. in a historic building in Boston’s Back Bay. It joins Frye’s only retail store in the Soho area of New York City.

The 11,000-sq.-ft., three-level flagship store is slated to open spring 2013. It will reflect a fresh vision of Frye’s heritage and commitment to craft, and house specially designed areas showcasing the brand’s product.

The announcement was made by The Wilder Cos., which is a partner in the ownership group of 284 Newbury Street.

 

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