GameStop capitalizes on major console launches

The holiday saw the launch of major consoles, and multichannel videogame retailer GameStop is looking to capitalize by declaring 2014 to be the “Year of Gaming.”

The retailer is offering select items, including console bundles, games and consumer electronics, on sale hoping to lure gamers who didn’t get everything they wanted during the holiday or are looking to use holiday gift cards. The sale runs from now through Sunday, Jan. 5.

 “While 2013 will go down as having fantastic console launches, award-winning games and more, it’s easy to see that 2014 is going to start off really strong,” said Ashley Sheetz, chief marketing officer of GameStop. “Gamers of all kinds will be able to find significant value with these deals, no matter if they plan to play on the newest consoles, pre-owned handhelds, or tablets — we’re proud to declare that 2014 is the ‘Year of Gaming!’”

For gamers eager to get playing with Sony’s new PlayStation 4 or Microsoft’s new Xbox One consoles, GameStop stores throughout the country will continue to have a limited number of systems in stock.



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