SAN FRANCISCO Gap announced that it has introduced the 1969 Premium Jeans collection to its GapKids division.
According to the company, the collection will feature a variety of styles and fits starting at $19.50.
"As we welcome GapKids to our 1969 jeans family, we're thrilled to now offer 1969 Premium Jeans to all generations," said Mark Breitbard, EVP GapKids and babyGap. "In building the collection we put a lot of emphasis on what's important to kids and their parents – quality, versatility, and a range of fits and washes. Simply put, we've got the best fitting premium jeans for kids at an accessible price point."
Starting July 10, and every Saturday through Aug. 21, 1969 Kids will host special events just for kids and their parents. Gap partnered with the lifestyle experts Michele Adams and Gia Russo from Momologie -- an online newsletter for moms that speaks to the latest trends in family, entertaining, fashion, food, home and travel -- to host an exclusive launch event on June 24, as well as additional Saturday events open to the public on July 10, July 17 and July 24. Gap is also partnering with The Mother Company, a group of moms and parents dedicated to creating a new kind of children's entertainment that focuses on social and emotional learning, to host four Saturday events open to the public on July 31, Aug. 7, Aug. 14 and Aug. 21.