San Francisco Gap announced the launch of its dedicated European e-commerce site for Gap and Banana Republic. Following the initial launch for U.K. consumers, the company plans to offer shipping to customers in an additional nine countries this fall, including Belgium; Denmark; France; Germany; Republic of Ireland; Italy; Netherlands; Spain; and Sweden.
During second quarter 2010, Gap expanded its e-commerce reach from one country to 55 through international shipping. This is in addition to the dedicated e-commerce sites launched earlier this week in Canada and today in the United Kingdom.
By the end of the year, the company expects to have stores in China, Italy and Australia, which combined with its expanding online and franchise operations, will reach customers in a total of about 80 countries.