Gap expanding Athleta brand

New York — Gap Inc. plans to Athleta stores at the Grove shopping center in Los Angeles and at Fashion Island mall in Newport Beach, Calif., this fall, according to the Los Angeles Times.

Gap bought Athleta, which sells sells women’s clothing for such sports as yoga, running and swimming, along with shoes and other fitness accessories, in 2008. At the time, Athleta just an online and catalog business. The brand opened its first two retail stores in the last year, both in Northern California.

Gap also will open two Athleta stores in New York this summer and plans to open 50 Athleta stores by 2013, according to the Times.

Login or Register to post a comment.