Gap launches omni-channel holiday marketing campaign

San Francisco -- Gap's new global marketing campaign, "Make Love,” includes print, outdoor, direct mail, social and cinema, as well as new digital content daily.

The "Make Love" campaign includes 26 days of curated gift ideas through a partnership with VSCO, makers of the photo editing app, VSCOcam, and some of their photographers at Gap.vsco.co. Available in 45 countries at Gap.com/gift-guide starting Nov. 18, the #giveatoz gift guide includes a series of personal photo essays by the photographers who interpret Gap's favorite holiday products, iconic patterns, and fabrications from their own unique perspectives. Other features include a series of short films showcasing high school students performing with singer Tony Bennett.

"For a few short weeks during the holidays, we become conscious of what matters most to us. It's a time when moments turn into memories, experiences become traditions, and gifts become sentimental reminders that we'll cherish for years to come," said Seth Farbman, Gap's global chief marketing officer. "Make Love is about giving love through action, whether it's a service to others or a gift that's a representation of love."

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