San Francisco Gap and Pantone have partnered in the launch of a temporary store devoted to T-shirts in midtown Manhattan.
The Gap & Pantone T-Shop will debut next to the Gap's Manhattan flagship store and will be open through Feb. 8. The temporary store features Gap tees from the retailer’s upcoming spring collection in true Pantone colors, including a limited-edition tee in Mimosa, Pantone's color of the year for 2009.
"We wanted to create an explosion of color and bring some warmth and optimism to our customers," said Patrick Robinson, executive VP, design for Gap Adult and gapbody. "Mixing Pantone's vibrant colors with Gap's signature t-shirts gives everyone an opportunity to find the perfect tee they can mix and match for their own personal style."