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San Francisco Gap said late Tuesday it will abandon the redesign of its logo, after receiving hefty criticism about the change over the Internet.
According to a report by the Financial Times, Gap has reinstated its established blue and white square logo on its main U.S. website, just one week after unveiling the much-criticized redesign.
The proposed new logo featured three black letters and a small blue square, but both customers and graphic designers reacted negatively to the chain and produced a flurry of scathing blogs about the redesign.
Marka Hansen, head of the Gap brand in North America, said in a statement that Gap had now “made the decision not to use the new logo on its e-commerce website any further,” adding that “all roads were leading us back to the blue box.”
The new logo was developed by New York City-based Laird & Partners.