General Mills expands products portfolio

General Mills is tapping into the latest consumer-driven food trends with its new lineup of products launching this summer.

Cheerios Protein cereal, Larabar Renola grain free granola, Chex Gluten Free Oatmeal, nacho cheese blasted Old El Paso taco shells, Suddenly Salad made with whole grains, Pillsbury Melts filled cookies and Haagen-Dazs Triple Sensations ice cream are among the more than 150 new products appearing across the U.S. and around the world.

"Everything we do starts with the consumer in mind, and in fiscal 2015 we're applying this consumer first mindset across our portfolio," said Ken Powell, General Mills chairman and CEO. "Through a deep understanding of our consumers — what foods they like, where they shop and how they like to cook — we are rapidly addressing their needs with products that offer relevant health news, increased convenience, superior taste and product quality."

New items launched in fiscal 2014 drove nearly 5% of the company's net sales in U.S. retail according to A.C. Nielsen, the company said.




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