Genesco bolsters merchandising operations

As Genesco expands its business, it needs an inventory management platform that can scale just as quickly — now it has one.
 
The retailer and wholesaler of branded footwear, headwear and apparel initially deployed an automated retail inventory management platform, called Vision Merchandising, from Jesta in 1998. At the time, the company operated less than 500 stores, and used the system to support the firm’s exponential growth and empower users to work more efficiently. 
 
Fast-forward to 2016 — Genesco now operates more than 1,300 stores across various business segments, including Journeys, Johnston & Murphy, as well as the recently acquired Little Burgundy. 
 
When it was time to upgrade its foundational platform, the company transition to the latest version of Jesta’s flagship retail ERP system, Vision Merchandising 18.0. The platform manages all core merchandising functions for apparel and footwear across most of its banners, including the ability to track all store brands, as well as leverage the robust replenishment and stock optimizations modules. 
 
The new release enables the organization to optimize its stores’ space for more accurate inventory planning, adequate service levels, and minimum out-of-stocks on the shelves amongst other functionalities.
 
The upgrade also positions Genesco for future growth with holistic image management capabilities. This functionality allows the retailer to leverage additional capabilities within the release, including mobile alerts and notifications, sophisticated price management, merchant’s tool box and advanced allocations features, the company said.
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