Nashville, Tenn. - Genesco Inc. recently extended its relationship with EarthLink, with future plans to use the network in new ways to enhance the customer shopping experience. A longtime EarthLink customer, Genesco relies on a private EarthLink MPLS network to run all in-store point-of-sale, inventory management and employee communications and training in its Johnston & Murphy, Journeys, Journeys Kidz, Underground by Journeys and Shï by Journeys stores.
To enrich the in-store shopping experience for its consumers, Genesco plans future applications to connect with shoppers via mobile, gather better data on in-store activity, and shift “one to many” advertising to “one to one” targeted offers. The retailer also plans to run people counter analytics over its optimized EarthLink network to help deliver better customer service.
Genesco is also a major participant in EarthLink’s Operation Cash Register program, now in its sixth year, which allocates additional resources to retailers during peak holiday shopping periods and back-to-school in the fall, providing smooth operational performance and priority issue resolution.
“As brick-and-mortar and online shopping experiences evolve, we will continue to innovate and invest in new technology solutions,” said Rik Reitmaier, VP technology for Genesco. “Genesco enjoys a trusted relationship with EarthLink and relies on its retail expertise in handling our day-to-day secure network management, which frees my staff to focus its talents on developing strategic applications that drive marketing and operations initiatives to help move the sales meter for our brands.”